It was when the Instagram influencer era was in full swing. Expensive watches, flash ferraris and luxurious lamborghinis were all the rage. In a similar backstory to his father and grandfather, PrettyLittleThing soon transitioned from the boot of a car to launching with 20 products online in 2012, after brothers Umar and Adam spotted a gap in the market for a fashionable yet affordable online brand. Whether you’re a fan of the family’s fast fashion empire or not, there’s no denying they’ve achieved meteoric success. It became a major supplier for high-street retailers from New Look to Primark, hiring Carol Kane in 1993 who went on to co-found Boohoo with Mahmud in 2006. ![]() Selling handbags, he went on to launch wholesale textile business Pinstripe. Umar’s grandfather, Abdullah Kamani, escaped war-torn Kenya in the 1960s. His dad is a self-made millionaire, building Boohoo up from a market stall in Manchester. ![]() In the post, he proudly reflected how the fashion brand has “eventually become one of the biggest fashion brands in the world.” But what has driven the success behind PrettyLittleThing and what’s next as Kamani prepares to hand over the reins, after he has become something of an online celebrity himself over the past decade?Īs the son of billionaire Boohoo co-founder Mahmud Kamani growing up in Manchester, fashion has weaved itself into his family roots. In a lengthy tweet, Kamani said when he first had the idea of setting up the brand he could “never have imagined what we could go on to achieve” citing the company’s “humble beginnings” in 2012. Building global online fashion empire PrettyLittleThing at the age of just 24, Umar Kamani recently revealed his plans to step down as CEO with a vision to “build new brands” and “set new challenges and goals.”Īfter more than 10 years at the helm after first launching the fast fashion giant in Manchester alongside his brother Adam, PrettyLittleThing has since exponentially boomed with annual revenues in excess of £700m in 2022.
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